— PROJECT NAME
Pad A Girl: Empowering the Next Generation | Project 54 Initiative
— ROLE/CATEGORY
Social Impact / Branded Documentary
— DATE
13.10.2025
Overview:
In partnership with Project 54, The ZDO Agency executed the Pad A Girl campaign, an initiative focused on empowering young girls through access to menstrual hygiene products and education.
What We Did:
ZDO handled creative direction, video production, and event coverage, capturing authentic stories and moments that reflected the heart of the campaign, restoring dignity, confidence, and opportunity to the girl child.
Through visual storytelling, we amplified the message of period equity, showing the real impact of providing menstrual pads to girls who would otherwise miss school or face social stigma.
Impact:
The campaign not only distributed hundreds of pads to girls but also sparked meaningful conversations about period poverty, education access, and female empowerment across communities.
At ZDO, we believe creativity is a tool for change — and this collaboration with Project 54 reaffirmed our commitment to using storytelling to inspire action and impact lives.
