— PROJECT NAME
McVitie’s Vox Pop Campaign:
3 bites | 3 experiences | 1 buttery delight.
— ROLE
Video Production
— DATE
2.05.2025
In this vibrant vox pop production for McVitie’s, we hit the streets to capture genuine reactions and heartfelt stories from everyday people.Through spontaneous interviews and candid conversations, we explored how McVitie’s biscuits have become a cherished part of daily life.The video showcases a diverse range of voices, each sharing personal anecdotes and favorite moments associated with McVitie’s products.This approach not only highlights the brand’s widespread appeal but also reinforces its connection to real-life experiences and traditions.
