— PROJECT NAME
Showmax's Under the Influence Promotional content
— ROLE
Online Video Production
— DATE
December 2024 – January 2025
One day of shooting. Three months of content. That’s the power of strategic storytelling.
For Showmax Naija’s original series, Under the Influence, The ZDO Agency was tasked with creating a digital promotional campaign that would build anticipation, drive engagement, and keep the conversation going long after the premiere.
In just one intensive shoot day, we crafted and executed a full-scale content rollout, delivering over 20 dynamic video assets designed to sustain buzz across pre-launch, launch, and post-release phases. From teasers to cast spotlights and viral social edits, every piece of content was optimized to keep audiences hooked.
This project was a testament to the power of smart execution, efficient production, and engaging digital storytelling. A huge shoutout to Showmax Naija for trusting us to bring this to life!
Enjoy some of the promotional content below!